Sitel Group® Wins Big at Brazil’s Most Prestigious Customer Relationship Awards

Sitel® Brazil Earns Three Gold, Two Silver Awards at XX PrêmioABT

Published ·December 23, 2020

Reading time·3 min

São Paulo, Brazil – December 2020 –  Sitel Group®, a global leader in end-to-end customer experience (CX) products and solutions, today announced that Sitel® Brazil has been recognized for both its people-centric culture plus its internal and external innovation at the 20th annual PrêmioABT awards, hosted by the Garrido Marketing organization. 

In the categories of People Management; Innovation and Technological Solutions; and Customer Service Operations, Sitel Brazil earned the highest accolade – the Gold Award. For Process Innovation; and Product and Customer Service Innovation, Sitel Brazil received Silver Awards. 

“These awards are a testament to our people and the innovation they bring to their roles day in day out,” said Laurent Delache, COO, Sitel Brazil. “This has been an unprecedented year in terms of the challenges our clients and our industry have faced. However, it’s also unprecedented in how our people have risen to the challenge, building even stronger relationships with and going the extra mile for the clients we serve, and all while following strict social distancing and remoting working regulations.” 

Sitel Brazil entered five award categories and in each case made the final shortlist drawn up by Garrido Marketing’s team of customer relationship industry experts, who examined each case study purely on its merits and evaluated all materials submitted.

Alongside Gold and Silver category awards, Sitel Brazil was also singled out for the intelligent virtual agent it developed for Havaianas, which won Best Case Study of the Year. Called Iana and designed specifically to reflect both the Havaianas brand and Brazilian culture and humor, it is half mermaid, half robot and serves as a personal shopper. 

About PrêmioABT

Now in their 20th year the PrêmioABT is the biggest and most prestigious award marking success in the Brazilian Customer Relationship Industry. Open to any consumer-facing company headquartered in Brazil, operating in any business vertical. The awards, created by Garrido Marketing, are designed to recognize and promote best practice in the industry and highlight the latest customer experience innovations.

About Sitel Group®

As a global leader in end-to-end customer experience (CX) products and solutions, Sitel Group® partners with the world’s best-loved brands, from Fortune 500 companies to local startups, to design, build and deliver a competitive edge across all customer touchpoints.

With 90,000 people working across the globe – at home, in contact centers and within hubs – we securely connect brands with their customers over 4.5 million times every day in 50+ languages, driving our clients’ digital CX strategies forward. Powered by our global strength, local expertise and proprietary technologies, we deliver tailored solutions to fit clients’ needs through a consultative, customer-centric approach.

EXP+™, Sitel Group’s Enterprise Experience Platform, is a flexible solution with complete cloud capability, designed to simplify the delivery of end-to-end CX services, while boosting efficiency, effectiveness and customer satisfaction. EXP+ creates a robust ecosystem by harnessing the power of four connected product families: Empower, Engage, Explore and Evolve. 

With our award-winning culture built on 35+ years of industry-leading experience and commitment to improving the employee experience, we improve business results by pairing innovative design thinking and digital solutions – including self-service, artificial intelligence (AI), automation and data-driven analytics – with the expertise, emotion and empathy of our people to Create Connection. Value Conversation. 

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