We are Foundever

Our mission

At Foundever, we make things simple

Put simply, our mission is to be the solutions and the team behind the best experiences for the world’s leading brands. Wherever and whenever needed.

Of course, we know simple is rarely easy. That’s why we invest in creating innovative and human-centric capabilities, designed to deliver competitive advantage for you in the moments that matter.

+9M

customer experiences
delivered daily

+60

languages supported

150K

associates across the globe

45

delivery countries

Connect your CX to a world of experience

With 150,000 people working across the globe, Foundever® securely connects brands with their customers 9 million times daily in +60 languages. Our global footprint makes us one of the few true global players in the industry. Our global headquarters is located in Luxembourg.

Hybrid delivery unlocked by technology, unrestricted by geography

Through our CX Everywhere delivery model, we’re ready to scale and adapt with access to the best CX talent. Connect your brand to a flexible delivery model built for the future of work.

The employee experience is the customer experience

Read our whitepaper to find out the best ways to empower your people and keep them engaged.

A foundation of expertise. Ever evolving.

Founded with an
entrepreneurial spirit

Co-founders Laurent Uberti and Olivier Camino founded what is known today as Foundever in 1994 out of their small apartment while attending SKEMA Business School in Nice, France. In their first professional endeavor, they started what eventually became Groupe Acticall, one of France’s largest customer relationship management companies.

Grounded in proven expertise

Sitel started as a subsidiary of United Technologies before being bought in 1985. Based in Omaha, Sitel grew quickly and became the first telemarketing organization to go public in 1995. Sitel expanded internationally in the 1990s and 2000s and merged with Nashville-based ClientLogic in 2007.

Growing organically
and through acquisition

In 2015, Groupe Acticall agreed to acquire Sitel and in 2016, the newly created Sitel Group successfully combined the DNA of both companies: the 30+ years of experience and global footprint of Sitel with the entrepreneurial mindset and digital vision of Groupe Acticall – all backed by long-term shareholders, Creadev.

Focusing on the employee experience

In 2019, Sitel Group launched My Associate Experience (MAX), setting the tone in the industry for an enhanced focus on the employee experience. MAX is a concrete commitment to improving the employee experience through digital and social collaborations with the people – especially the frontline agents – of the company.

Becoming a leading global player

In 2021, Sitel Group acquired Tampa-based Sykes Enterprises, Inc., an American multinational BPO provider founded in 1977. This acquisition elevated the company’s influence as a top 3 global CX leader, establishing a gap in excess of $2 billion between them and second-tier players in the industry.

Earning numerous global recognitions

In 2023, Foundever was named a Global Leader in the ISG Provider Lens Contact Center – Customer Experience Services reports for the fourth consecutive year and a global Leader in the the Everest Group PEAK Matrix. Further, the group won a Gold ECCCSA award, a Silver Stevie® Award in the Employer of the Year category for Business & Professional Services and the Global Impact Sourcing Award from IAOP®.

Launched the #CXforGood movement with Foundever.org

In 2023, Foundever launched Foundever.org to begin a new movement to create impact beyond the scope of our business and make a difference in communities around the globe. Foundever.org is leading our industry in making a difference with a focus on education and creating opportunities through #CXforGood. Foundever.org was incorporated in the U.S. on December 22, 2023, as a 501(c)(3) nonprofit private operating foundation.

Today, an innovative CX leader

Combining global scale, award-winning culture, digital know-how and the entrepreneurial DNA of our founder-led organization, today we’re creating the future of CX for the world’s leading brands.

A Foundation of expertise. Ever evolving.

Co-founders Laurent Uberti and Olivier Camino founded what is known today as Foundever in 1994 out of their small apartment while attending SKEMA Business School in Nice, France. In their first professional endeavor, they started what eventually became Groupe Acticall, one of France’s largest customer relationship management companies.

Sitel started as a subsidiary of United Technologies before being bought in 1985. Based in Omaha, Sitel grew quickly and became the first telemarketing organization to go public in 1995. Sitel expanded internationally in the 1990s and 2000s and merged with Nashville-based ClientLogic in 2007.

In 2015, Groupe Acticall agreed to acquire Sitel and in 2016, the newly created Sitel Group successfully combined the DNA of both companies: the 30+ years of experience and global footprint of Sitel with the entrepreneurial mindset and digital vision of Groupe Acticall – all backed by long-term shareholders, Creadev.

In 2019, Sitel Group launched My Associate Experience (MAX), setting the tone in the industry for an enhanced focus on the employee experience. MAX is a concrete commitment to improving the employee experience through digital and social collaborations with the people – especially the frontline agents – of the company.

In 2021, Sitel Group acquired Tampa-based Sykes Enterprises, Inc., an American multinational BPO provider founded in 1977. This acquisition elevated the company’s influence as a top 3 global CX leader, establishing a gap in excess of $2 billion between them and second-tier players in the industry.

In 2023, Foundever was named a Global Leader in the ISG Provider Lens Contact Center – Customer Experience Services reports for the fourth consecutive year and a global Leader in the the Everest Group PEAK Matrix. Further, the group won a Gold ECCCSA award, a Silver Stevie® Award in the Employer of the Year category for Business & Professional Services and the Global Impact Sourcing Award from IAOP®.

In 2023, Foundever launched Foundever.org to begin a new movement to create impact beyond the scope of our business and make a difference in communities around the globe. Foundever.org is leading our industry in making a difference with a focus on education and creating opportunities through #CXforGood. Foundever.org was incorporated in the U.S. on December 22, 2023, as a 501(c)(3) nonprofit private operating foundation.

Combining global scale, award-winning culture, digital know-how and the entrepreneurial DNA of our founder-led organization, today we’re creating the future of CX for the world’s leading brands.

Leading our global approach

Our culture

At Foundever, experience is everything

Every great customer conversation starts with a great employee experience. So, we work hard – every day – to make it simple for our people to be their best and make a difference in the moments that matter.

When our people are engaged in our people programs, like MAX by Foundever, they feel more connected, engaged and empowered to succeed.