Customer experience in insurance

Keeping your CX on track

Policyholders typically use an average of two touchpoints per year with their insurance company — not nearly enough to create a long-lasting relationship. The dynamic between you and your consumers needs to be meaningful, where you offer more relevant and useful content to policyholders when and where they need it.

This includes communicating with consumers on their channel of choice, whether it’s via an interactive app downloaded on their smartphone or using a chatbot on your website.

Many believe that the most important driver for insurance products is price, but that’s not always the case. The speed at which insurers can pay out claims or process new policies has become an important decision criterion as consumers consider insurance products. Luckily, automation can help you speed up the process,

Using intelligent automation solutions to accelerate business performance will empower your team to have the right answers ready for consumers across channels, with seamless communication at every touchpoint.

When a consumer is looking for an insurance product, they oftentimes want more than peace of mind to know that they can call upon you to protect them if the need arises. Many policyholders are interested in receiving personalized offers and targeted communications. But how can you find out what information is the most relevant?

Insurers should be able to leverage every communication with their customers and turn their data into insights that help engage on a personal level for an elevated CX.