Sitel Group® to Host Live Webinar on Automation

The global CX leader and special guest leading analyst firm discuss how to integrate an automation framework into contact centers.

Published ·December 19, 2022

Reading time·2 min

Miami – December 19, 2022 – Sitel Group®, one of the largest global providers of customer experience (CX) products and solutions, and Forrester, one of the most influential research and advisory firms in the world, today announced plans to host a live webinar on automation on January 26, 2023 at 10 a.m. ET. The live webinar will feature Forrester Principal Analyst Leslie Joseph and Head of CX Technology at Sitel Group Richard Mitchell, with the CMO of Sitel Group, Martin Wilkinson-Brown, serving as moderator.

Automation technologies such as RPA, unstructured data analytics and conversational AI are redefining the value and impact of the contact center and the experience with which customers engage with brands. Yet, customer service and CX leaders today struggle to make sense of these technologies and enable them to function together within an integrated automation framework that multiplies the impact of individual technologies and ultimately brings value from a complex parallel conversational process. This webinar will delve into the solutions on offer to address this head on.

“I look forward to this exciting conversation with Leslie to discuss which essential quick wins you should target to best impact your business’ topline growth with cost savings, increased revenue, customer experience solutions and employee experience improvements,” said Mitchell.

Those interested in attending the live webinar can register here. To learn more about Sitel Group, visit


About Sitel Group®

As one of the largest global providers of customer experience (CX) products and solutions, Sitel Group® empowers brands to build stronger relationships with their customers by creating meaningful connections that boost brand value. Inspired by each brand’s unique vision and goals, we ask “what if?” applying our expertise to create innovative solutions that reduce customer effort.

With 160,000 people around the globe – working from home or from one of our CX hubs – we securely connect best-loved brands with their customers over 8 million times every day in 50+ languages. Whether digital or voice-based, our solutions deliver a competitive edge across all customer touchpoints. Our award-winning culture is built on 40+ years of industry-leading experience and commitment to improving the employee experience.

EXP+™ from Sitel Group is a flexible solution with complete cloud capability, designed to simplify the delivery of end-to-end CX services, while boosting efficiency, effectiveness and customer satisfaction. EXP+ creates a robust ecosystem by harnessing the power of five connected product families.

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Media Contacts

Matt Jaffe

Rebecca Sanders