Sitel Group® Named Leader in the Everest Group CXM Services PEAK Matrix® Assessment 2021

With this 9th consecutive year of recognition, Sitel Group continues to provide superior customer service solutions

Published ·August 4, 2021

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MIAMI — August 4, 2021 —Sitel Group®, a leading global provider of customer experience (CX) products and solutions, today announced that it has been recognized as a Leader by Everest Group’s Customer Experience Management (CXM) Services PEAK Matrix® Assessment 2021. This marks the ninth consecutive year the BPO has received this prestigious recognition, illuminating the steadfast loyalty and commitment Sitel Group has to building stronger relationships. 

The Everest Group PEAK Matrix® is a framework to assess the relative market impact, vision and capability of service providers. Through detailed evaluations of 39 CXM service providers featured on the PEAK Matrix® 2021, Everest Group generated three classification categories: Leaders, Major Contenders and Aspirants. Leaders demonstrate exceptional innovation and transition management in their engagements while enhancing technological capabilities through proprietary solutions, partnerships or acquisition. As a leader, Sitel Group is acknowledged for their consistent delivery of CXM services in the form of elite client satisfaction scores due to superior domain expertise. 

“We are thrilled to once again be recognized by Everest Group as a world-class customer service provider,” said Laurent Uberti, President, CEO & Co-Founder, Sitel Group. “This acknowledgment is a testament to every meaningful connection Sitel Group has had a hand in building, and we look forward to working with high-quality brands to continue creating innovative solutions that reduce customer effort.” 

“Sitel Group has shown impressive growth in 2020 on the back of business expansion within existing and new customers as well as diversification into new geographies such as China and Greece,” said Shirley Hung, Vice President, Everest Group. “Its strong global delivery presence, WAHA experience through Sitel at Home™ and digital capabilities through a robust partnership ecosystem and proprietary solutions enable it to meet diverse needs of clients in the post-COVID-19 world.”

Learn more and download the assessment report here. For information about Sitel Group, visit