Sitel Group Eyes 800 New Jobs in Region 1, Opens 13th Site – its 4th in Baguio

Expansion of PH footprint driven by robust growth & demand

Published ·April 3, 2017

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Sitel Group Eyes 800 New Jobs in Region 1, Opens 13th Site – its 4th in Baguio

MIAMI, FL — April 3, 2017 — Sustaining its growth trajectory in the Philippines, Sitel Group recently opened its 4th site in Baguio, bringing to 13 the total number full-service customer contact service centers in the country.
Sitel Group has enjoyed steady growth in the local market for 16 years now, since it set up shop in the country in 2000.  The Philippines’ business-friendly climate, in particular, its pool of highly skilled talent with a strong customer orientation have enabled Sitel Group to grow and expand at a steady clip.

“We are delighted to open the Sitel Group SM Cyber site, our 4th in the City of Pines, “ Craig Reines, Sitel Group Philippines Chief Operating Officer, shared. “Baguio was a natural choice because it has been so good to us for 12 years, and the region still has tremendous growth potential.”

The new facility reinforces Sitel’s commitment to increase its footprint in the country and generate more jobs for Filipinos. It offers the region’s talent a chance to belong to a leading global brand and work in a cutting-edge Sitel Group facility.

Michael dela Peña, Sitel Group Philippines Vice President of Operations for Northern Luzon, shares. “We are elated to increase our investment in a city that has shown steady growth and progress. From just 35 employees in 2004 we have steadily increased to over 4,000 employees in Baguio, servicing 13 accounts. With this expansion, Sitel Group remains to be Baguio City’s top company providing job opportunities in the region, and with the upgrades to our new facility, we are constantly stepping up our game.”

“We wanted to create a best-in-class facility and a workspace that our employees can call their second home,” disclosed Cher Retirado, Sitel Group Philippines Director and Project Management Officer-Asia Pacific

Sitel’s SM Cyber site is now home to the region’s Recruitment hub.  The facility boasts of the latest innovations in workspace technology, aesthetic design and one-of-a-kind amenities, such as the Entertainment Center that features an 18-hole indoor golf course, pool tables, and futsal and basketball facilities.

Innovations in office design are not limited to the recruitment and entertainment areas. The Production Floor for the Sitel Group SM Cyber site was specially designed to promote open communication. The Business Lounge was created with a large open space featuring private work areas, phone booths, and huddle rooms for associates to meet, share ideas, brainstorm, and innovate.


As caring for customers becomes the differentiator that drives consumer engagement and spend, Sitel Group is advancing its position as a world leader in outsourced customer experience innovation.

With over 30 years of industry experience, Sitel Group serves more than 62 markets in 40 languages, with 61,100 passionate and talented associates from 108 contact centers strategically located in 21 countries.

Combining comprehensive customer care capabilities, leading multichannel solutions, and unparalleled experience across all industries, Sitel Group collaborates with some of the best known global brands to help deliver outstanding customer experiences.