Sitel® Colombia to Open State-of-the-Art hub, a Reimagined Contact Center Dedicated to In-Person Collaboration, Training and Development

The BPO leader will hire 11,000 positions across Colombia in 2021 to support client growth


Published ·December 1, 2020

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MIAMI —December 1, 2020 —Sitel Group®, a global leader in end-to-end customer experience (CX) products and solutions, today announced it will hire 11,000 positions in 2021 to meet the needs of rapid client growth in Colombia. In addition, Sitel Group is entering the Barranquilla market with the opening of a hub.

Designed as a hybrid co-working center, the hub is dedicated to in-person collaboration, training and development and employee engagement. Associates have access to socializing areas, computers and wellness spaces, and the site enables Sitel® Colombia to be part of the local community. 

After successfully transitioning more than 85% of its workforce to its Sitel at Home™ model during the COVID-19 crisis—with 5,000 associates currently working from home in Colombia—Sitel Group is gearing up to hire thousands more in the region, leveraging its hub model.  

“As a result of the strength and flexibility deployed by our Sitel at Home solution and the high demand for work-from-home jobs, we continue to experience fast growth in the region,” said Eduardo Endo, VP of Operations – Sitel Colombia. “Our hub opening in Barranquilla represents our ongoing commitment to the employee experience, where we can support our growing network of at-home associates with tools and resources to stay connected while meeting business growth objectives.”

The Barranquilla hub—which is slated to open in spring 2021 offers an innovative space where associates can work, learn, grow and connect. The center will feature 1,500 square feet of co-working space, gym, cafeteria, library and training rooms dedicated to Sitel Colombia’s English improvement program, MAX English. 

“On the heels of hiring more than 5,000 associates in 2020 to support incredible client growth in Colombia, we are projecting to hire another 11,000 full-time and part-time associates in 2021—a 50% increase from 2020,” said Mike Small, CEO – Americas, Sitel Group. “Leveraging our hub model and flexible Sitel at Home capabilities create new career opportunities and expand our reach into new regional markets.”  

As a physical extension of Sitel MAX (My Associate Experience), the hub is designed to deliver a consistent and connected employee experience for all employees, whether they’re on-site or working from home.

Interested candidates should apply at To learn more about Sitel Group’s hubs, read here. 

About Sitel Group®

As a global leader in end-to-end customer experience (CX) products and solutions, Sitel Group® partners with the world’s best-loved brands, from Fortune 500 companies to local startups, to design, build and deliver a competitive edge across all customer touchpoints.

With 90,000 people working across the globe – at home, in contact centers and within hubs – we securely connect brands with their customers over 4.5 million times every day in 50+ languages, driving our clients’ digital CX strategies forward. Powered by our global strength, local expertise and proprietary technologies, we deliver tailored solutions to fit clients’ needs through a consultative, customer-centric approach.

EXP+™, Sitel Group’s Enterprise Experience Platform, is a flexible solution with complete cloud capability, designed to simplify the delivery of end-to-end CX services, while boosting efficiency, effectiveness and customer satisfaction. EXP+ creates a robust ecosystem by harnessing the power of four connected product families: Empower, Engage, Explore and Evolve. 

With our award-winning culture built on 35+ years of industry-leading experience and commitment to improving the employee experience, we improve business results by pairing innovative design thinking and digital solutions – including self-service, artificial intelligence (AI), automation and data-driven analytics – with the expertise, emotion and empathy of our people to Create Connection. Value Conversation. 

Learn more at and connect with us on Facebook, LinkedIn and Twitter.