Foundever™ to Launch Multilingual Hub in Malaysia in 2024

The global CX leader plans to hire 100 positions in Malaysia in 2024 to support client growth and cater to a diverse range of languages

Published ·April 10, 2024

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Kuala Lumpur, Malaysia – April 10, 2024 – Foundever™, a global leader in the customer experience (CX) industry, announced today that it will open its first location in Malaysia and first multilingual hub in Southeast Asia. With operations planned to begin later in 2024, the expansion into Malaysia marks a significant milestone in the company’s mission to provide digital-first CX solutions and multilingual support in a diverse range of languages and cultural affinities to clients across the globe from one of the company’s fastest-growing regions.

The new hub will initially operate with a hybrid model, supporting remote work alongside a co-working space in Kuala Lumpur until a permanent brick-and-mortar site is established. This strategic approach reflects the company’s commitment to adaptability and responsiveness to changing work dynamics.

Foundever enters Malaysia as the country continues to grow into a hub for technological innovation and digital entrepreneurship in Southeast Asia. By leveraging Malaysia’s highly skilled workforce and favorable business environment, Foundever aims to enhance its service delivery capabilities and strengthen its position in the region.

One of the key highlights of the Foundever hub in Malaysia is its multilingual support, catering to a diverse range of languages spoken across Southeast Asia. English, Bahasa Malaysia, Tamil, Mandarin, Cantonese, Japanese, Korean, Vietnamese, Thai, Bahasa Indonesia and Arabic are among the languages that will be supported from the location.

“We are excited to establish our presence in Malaysia and introduce our multilingual hub model to Southeast Asia,” said Eden Gutierrez, VP of Operations for Asia Pacific and Country Leader for China and Malaysia, Foundever. “By embracing the deep cultural diversity of Malaysia and tapping into local talent, we are confident that our Malaysian operations will play a pivotal role in driving innovation and delivering exceptional services to our clients around the world.”

The launch of the Foundever multilingual hub in Malaysia marks a significant step forward in the company’s expansion strategy, solidifying its position as a global leader in digital, scalable solutions. The legal entity of Foundever in Malaysia is Foundever Malaysia SDN. BHD. formerly Known As Jasmin Koperat SDN. BHD. Interested candidates should apply at soon.

To learn more about Foundever and its innovative solutions, visit

About Foundever™

Foundever™ is a global leader in the customer experience (CX) industry. With 170,000 associates across the globe, we’re the team behind the best experiences for +800 of the world’s leading and digital-first brands. Our innovative CX solutions, technology and expertise
are designed to support operational needs for our clients and deliver a seamless experience to customers in the moments that matter.

Supporting +9 million customer conversations every day in +60 languages across 45 countries, Foundever combines global strength and scale with the agile, entrepreneurial approach of our founder-led culture, enabling companies of all sizes and industries to transform their CX. Sitel Group and SYKES are now Foundever. Get to know us at and connect with us on LinkedIn, X, Facebook, YouTube and Instagram.

Media Contact

Rebecca Sanders