Customer experience in the utilities industry

CX in the utilities industry faces unique challenges — new competition from tech giants has added to already-evolving customer expectations, and there’s a greater need to plan for sustainability. To form deeper connections with customers, there are key opportunities to support and educate on new utilities use and leverage data to create more actionable insights.

Find ways to support and connect with consumers

78%

of consumers are ready to leave a company because of a poor CX

62%

say social media influences their brand choices

75%

think reliable energy is important

Give the power to the people

Charge up with data

60%

of consumers now expect some level of personalization as standard

Data is the driver of customer-centric experiences

Recent research reveals that 38% of consumers would be prepared to share data in order to receive a more personalized service. As customer expectations continue to increase, they want more data-driven, frictionless experiences in utilities services.

There’s an opportunity to improve customer-centric experiences by using data and analytics tools, but knowing how to use them effectively is key to driving deeper connections.

How we help

Monitor 100% of engagements across voice and non-voice channels to boost satisfaction
As leaders in analytics, AI and automation, we can help your data work for you
Analytics including voice of the customer programs identify consumer groups and their preferences

Energize consumers with digital CX

30%

use +3 channels to communicate with companies

An omnichannel strategy gives customers faster access to answers

Utilities CX is unique — rather than being judged on the quality of products and services, your customers more likely rate you in terms of outages, communication and speed to service restoration.

Effective, transparent communication is vital — 70% of consumers say a positive CX includes fast responses to questions, and 58% say it includes telephone staff available to answer questions.

How we help

Strong omnichannel solutions offer more ways to connect, including 24/7 voice and non-voice capabilities and chatbots
Increase customer satisfaction with fast, reliable communication and support
Data-driven roadmaps lead to measurable results thanks to our skills and leadership in consumer analytics

Empower trust and loyalty

42%

of consumers would pay more for a superior CX

How to boost retention while reducing operational costs

The more satisfied your customers are, the more likely they are to return, and the opposite is true, too — 78% of consumers say they would quit a brand following a poor experience.

The need to invest in CX arrives at a time when utilities operating costs are high. Overcoming the barriers and establishing strong streams of communication requires tactical planning and leaning on expert guidance.

How we help

Data-driven omnichannel management that drives customer retention and reduces operational costs
Unique playbooks ensure our solutions deliver for your business from day one, thanks to our expertise in the utilities industry
Innovative technology ensures your CX is never left to chance, including prompting the next-best action

CX insights

Guide

Utilities customer experience

This best practice guide breaks down who your customers are, what they want and how…

Father with daughter washing hands at a sink

Blog

Utility brands: Adapt your CX to a new type of utilities consumer

Utilities has been tackling tall orders the past few years, and it’s never been more…

Whitepaper

CX roles of the future 2035

In this whitepaper, we dive into five key insights about the future of work.

Related Certifications

PCI DSS

ISO 27001:2013 and ISO 27002:2013

SOC Type 1 and SOC Type 2

Transform your utilities CX with Foundever®

As consumer expectations evolve, their willingness to leave a brand with a poor CX grows. A best-in-class CX with utilities is determined by understanding your customers, actionable data, tech-powered tools and a strong omnichannel strategy.

+750

brands partner with Foundever

delivery countries

customer experiences supported daily

150K

associates across the globe