Warm, vibrant Dakar boasts a welcoming spot for Foundever to expand its global footprint! Strategically located, our hub in Dakar offers cost-effective, high-quality multilingual support for our clients looking to enhance customer interactions.
Let’s take a deep dive into this beautiful coastal city and explore all it has to offer.
Dakar: A strategic hub for CX excellence
The capital of Senegal and the main economic hub of West Africa, Dakar is a city where history and modernity converge. Since the Dakar hub’s opening in 2019, Foundever has established itself as a trusted CX provider in the region. The Dakar site has a capacity of 846 seats, supplemented by work-at-home capabilities, allowing for flexibility and scalability to meet the evolving needs of our clients.
Let’s look at five key advantages of our location in Dakar.
1. Strategically located in a bustling area
The Foundever site in Dakar is intentionally positioned in the heart of the FANN district, a thriving area close to University Sheikh Anta Diop and a key transportation hub. This prime location provides access to a highly educated talent pool, ensuring a steady supply of skilled professionals ready to deliver exceptional customer support. Not to mention, its accessibility via major roads and public transport makes commuting convenient for employees, further boosting talent attraction and retention.
2. Significant economic and technological growth
Senegal has experienced rapid economic expansion in recent years, with trade and digital industries playing a vital role in its development. The country’s economic growth in 2021 was 6.8%, and is poised to achieve a remarkable 10.1% in 2025.
As part of the government’s Senegal Digital 2025 initiative, the country has invested heavily in technological advancements, creating a robust infrastructure that supports reliable connectivity and seamless business operations. Our Dakar location benefits from this infrastructure, with an NPLS link and backup fiber ensuring uninterrupted service delivery.
3. A young, skilled and multilingual workforce
One of Dakar’s greatest strengths is its youthful and educated workforce. Senegal has a high percentage of young professionals with university degrees, many of whom are fluent in multiple languages, including French, English, Spanish, Portuguese, Italian and Senegalese.
This multilingual capability makes Dakar an excellent location for companies looking to provide CX services to diverse customer bases across different regions.
4. A city rich in culture and heritage
Beyond its business advantages, Dakar is a city full of life, culture and artistic expression. Known as a hub for African art and music, the city offers a dynamic and inspiring environment that reflects the creativity and resilience of its people.
- Artistic heritage: Dakar is home to a vibrant community of visual artists, musicians and performers. The Biennale Dak’Art, one of Africa’s most significant contemporary art exhibitions, attracts talent from across the continent and beyond.
- Music scene: From Youssou N’Dour’s mbalax to jazz and hip-hop, Dakar’s music scene is as diverse as its population. The city’s Festival de Jazz is a must-visit event for music lovers.
- Traditional crafts: The bustling markets, such as Marché Kermel, offer beautifully handcrafted textiles, wood carvings, jewelry and other traditional items that showcase Senegalese craftsmanship.
- Culinary delights: Senegalese cuisine is a flavorful fusion of African, French and Portuguese influences. Popular dishes like thieboudienne (fish and rice), yassa (marinated chicken or fish), and soupou kandja (okra soup) highlight the country’s rich culinary traditions.
- Bold and colorful fashion: Dakar is known for its captivating fashion scene, blending traditional attire with contemporary styles. The city has earned a reputation as a leading fashion destination in West Africa. Fun fact: Our associates at the Dakar location enjoy dressing up in this vibrant attire on Friday’s!
- Historical significance: Gorée Island, home to the House of Slaves, serves as a powerful reminder of Senegal’s role in the transatlantic slave trade. The African Renaissance Monument, a towering structure overlooking Dakar, symbolizes the country’s progress and aspirations for the future.
5. A welcoming and dynamic business environment
At Foundever, we are proud to be part of Dakar’s growing business ecosystem. With its bustling port, expanding infrastructure and ever-evolving art scene, Dakar embodies the face of a modern and innovative African capital. Dakar continues to reinvent itself, with large-scale projects aimed at strengthening its status as a global city and improving the quality of life for its residents.
Whether you are looking for a strategic CX partner or simply want to explore one of Africa’s most exciting cities, Dakar offers ample opportunities. Its unique blend of tradition and modernity, business excellence and cultural richness makes Dakar a gem in the world of customer experience, and it’s one of many examples of how Foundever is growing success for our clients. Check out our other Foundever locations.