
Leading car rental company uses employee retention to fuel CX-driven revenues
The goal
To increase employee retention and use CX as a means of driving higher revenues in a very competitive market.
The outcome
35%
increase in quarterly revenues
53%
improvement in employee retention
110 sec
decrease in AHT
The challenge
Foundever® provides multilingual customer support for the European operations of one of the world’s biggest car rental organizations. Faced with the challenge of exceeding customer expectations within an increasingly complex and competitive sector, the client wanted to expand operations and use CX as a revenue driver in its most important European markets — the U.K., Germany and Spain. However, as scale and complexity started to increase, so did employee attrition rates, posing a significant risk to the consistency and quality of CX delivery.
The solution
Support delivered from Greece and Portugal to the U.K., Germany and Spain with 116 FTEs.
Industry
Travel & hospitality
Channels
Voice, chat
Language
English, German, Spanish
To address rising attrition rates, Foundever worked with the client to develop and lead a structured retention plan based on findings from absence tracking, SWOT-based focus groups and team roundtables. The plan included refresher training sessions, regular client-led engagement activities, targeted incentive programs and splitting lines of business so that they better connected with the strengths of individual agents. The final element of the plan was to introduce a Subject Matter Expert (SME) with responsibility for providing direct, in-the-moment support to frontline staff when handling the most complex workflows and customer resolutions such as the prepay refund process.
This had an immediate and sustained impact on employee retention and provided a strong foundation on which to start enhancing CX delivery.
Understanding that the key to driving revenues via CX was through quality and consistency of service, Foundever introduced structured operational controls, quality assurance and data-driven governance. Frontline staff coaching, refresher training on soft skills and objection handling, and site-level engagement planning helped drive improvements in customer satisfaction while sustained improvements in quality were achieved through weekly joint calibration sessions with the client for each line of business.
To increase future scalability and operational resilience and create a pipeline of multilingual talent, Foundever also established a new 60-agent team in Porto to support operations in Athens, focused primarily on the Spanish market.
Results
35%
increase in quarterly revenues
53%
improvement in employee retention
110 sec
decrease in AHT
Within three months of the structured retention plan’s introduction, employee attrition rates dropped from 8% to 3.75%.
Focused refresher coaching alongside the introduction of dedicated SMEs to support agents helped elevate the satisfaction quality index across all lines of business. It remained consistently above 77% for support and above 80% for reservations.
Rental readiness (i.e., the percentage of inventory fully prepared, processed and available to be rented out to a customer) improved by nearly 15 percentage points, reaching 71.2% (against a target of 65%), while average handling time (AHT) improved by an average of 110 seconds over the same period. Joint calibration sessions with the client led to a major sustained improvement in quality, which, in turn, drove business results — reservations rose from 71% to 90% for the U.K. market and from 83.1% to 91% in the German market.
All of which had a positive impact on business performance: quarterly revenue rose by 35%, while gross margin improved by 4.7 percentage points — from 29% to 33.7%.