Ana Athayde


Global Head of CX Technology

As Global Head of CX Technology, Partnerships & Alliances, Ana Athayde helps define, develop, shape and align Foundever products and partner products with customer needs, further enhancing and accelerating the development and depth of our CX products and solutions. Ana focuses on the go-to-market strategy for CX technology by building the global technology roadmap, leading development of technology partnerships and alliances, and driving sales, solutions and delivery of the group’s CX technology products and partner products. Her team supports customers, solves challenges and achieves transformation within a carefully developed portfolio of in-house and third-party technologies.

Ana joined innso, a subsidiary of Foundever (formerly Sitel Group) in 2017 to lead Marketing and Business Development. In 2019, she became General Manager, EMEA for innso. Prior to innso, Athayde founded and managed Spotter, a successful international media monitoring and analysis solutions company, which she sold to Akio in 2014.