Sitel Group creates 1,000 new jobs in Puerto Princesa, Palawan

Sitel Group Philippines continues its countryside expansion program with the inauguration of their newest customer experience centre in Puerto Princesa, Palawan. This latest addition to Sitel’s Philippine operations opened up 1,000 new jobs.

Published ·July 2, 2017

Reading time·3 min

Sitel Group Puerto Princesa comes shortly after the global announcement about the successful merger of the Sitel Group – the resulting entity after Groupe Acticall acquired Sitel Group Worldwide Corporation last year. The Sitel Group combines Sitel’s 30 years of global customer care experience with Acticall’s entrepreneurial spirit, innovative mindset, and digital vision. Sitel Group has combined revenues of $1.7 billion and offers a more extensive range of services rendered by 75,000 associates in 22 countries.

In the Philippines, Sitel Group has enjoyed steady growth since it started operations in 2000.  The Philippines’ business-friendly climate, in particular, its pool of highly skilled talent with a strong customer orientation have enabled Sitel Group to expand the business at a strong and steady clip. “We, at Sitel, deeply appreciate the support and the partnership that we have received from the Philippine Economic Zone Authority (PEZA) over the years.  Setting up centres in the provinces has been seamless and worry-free, thanks to the dedication and support of PEZA under the able leadership of Director-General Charito Plaza,” Reines pointed out.

Sitel Group has set its sights on countryside development launching additional customer care centres in Baguio and in greenfield sites such as Tarlac and Puerto Princesa cities.  All Sitel Group facilities are PEZA-registered.

“Our newest facility marks another milestone in our regional expansion plans and our advocacy to bring jobs and opportunities to the countryside,” according to Craig Reines, Sitel Group Chief Operations Officer. “We are delighted to open our doors in Palawan.  We are here to offer world-class careers to Palaweños and become a major contributor to the socio-economic development of this region.” emphasized Reines.

Why Puerto Princesa?  Haidee Enriquez, Sitel Group Philippines Vice President of Operations, says “Sitel Group is an innovator and a first mover in Palawan. We believe that to always be competitive in the market we have to be bold and be able to go into uncharted territory. That is what we have done in Puerto Princesa. We saw the potential and we invested in it,” she relates.

The Sitel Group Puerto Princesa site features best-in-class design and innovative interiors. It boasts of global-quality recruitment hubs, the latest innovation in workspace technology and aesthetic design, a full-service cafeteria, and relaxation lounges.

About Sitel
Sitel Group combines comprehensive customer care capabilities and unparalleled digital, training and technology expertise across industries. With subsidiaries such as Sitel, The Social Client, Learning Tribes, Extens Consulting and Innso, Sitel Group can be leveraged across geographies, verticals and all stages of the end-to-end customer journey, helping clients effectively harness the industry’s explosive digital transformation and consistently deliver outstanding customer experiences. For more information, visit

About Sitel
Sitel Group collaborates with some of the best-known global brands to harness the industry’s transformation and help consistently deliver outstanding customer experiences. Sitel Group is one of the world’s leading outsourcing providers of customer experience management. With over 30 years of industry-leading experience, Sitel’s 75,100 passionate and talented associates support more than 400 clients in 48 languages from 146 facilities strategically located in 22 countries. For more information, visit