LONDON / PARIS – 15 September – Foundever, the next-generation CX leader, today announced the appointment of Claire Calméjane as EVP, General Manager – UKI, France & Benelux; Global EMEA Sales, a strategic expansion that signals the company’s ambition to position customer experience as a board-level priority for enterprise clients navigating AI-led transformation.
Calméjane initially joined Foundever as General Manager for the French Market in April 2025 to accelerate the deployment of AI and multimodal data offerings, serving both agents and customers. The expansion of her role reflects Foundever’s strategic decision to extend her proven leadership to new regions at a time when the CX sector is undergoing rapid evolution.
Calméjane brings a wealth of expertise to the role, drawing on significant experience at the intersection of finance, technology, and AI within large-scale, international organisations.
Recognised as a leader in European technological innovation, her career includes spearheading major transformation programs at global organisations such as Capgemini, Lloyds Banking Group, and Société Générale. Having spent a decade based in London leading innovation at Lloyds, she possesses an insider’s understanding of the UK market and financial services, which is Foundever’s largest sector globally.
Redefining CX by Uniting AI and Human Expertise
As a global leader in the CX industry with approximately 130,000 associates across 45 countries, Foundever supports more than 9 million customer conversations every day in more than 60 languages. The company powers CX management strategies for more than 800 of the world’s leading and digital-first brands, focusing on delivering comprehensive customer care, technical support and back-office services.
What differentiates Foundever’s strategy is its commitment to a positive, outcome-focused model where AI is integrated seamlessly, end-to-end. Rather than selling standalone AI products or pursuing short-term efficiencies by fully replacing human support with automation, Foundever champions a ‘human-in-the-loop’ approach to ensure that AI is scaled safely and effectively, integrating human expertise.
Elevating CX to a Boardroom Priority
The necessity of strategic CX integration is echoing across the broader industry. According to insights from KPMG, customer experience has evolved into a critical boardroom imperative where fostering a customer-centric culture is ‘no longer a choice’ but ‘a strategic necessity’. Prioritising CX through new technologies and data insights is now directly linked to organisational resilience and market leadership, making it essential for boards to build a ‘customer-centric architecture’ that bridges cross-departmental collaboration and drives long-term growth.
In response to these market dynamics, Claire Calméjane shared her vision for her new remit: “Having worked at the intersection of financial services and technology for over two decades, I’ve never seen the pressure on CX leaders move as fast or as high up the agenda as it is right now. Increasingly AI-driven customer experience strategies require broader C-suite alignment because AI, data, risk and customer trust cut across the whole enterprise.
We are witnessing first-hand how fast the industry is evolving, and a ‘human-in-the-loop’ approach is absolutely essential for scaling AI safely. While AI can automate simple tasks, complex interactions will increasingly require human intervention, making human agents a premium differentiator for high-value customer experience.
I am deeply passionate about making CX a board-level strategy and incredibly excited to build partnerships with clients in my new role. My focus will be on helping them navigate this transformation, avoid the pitfalls of full automation and truly revolutionise their CX operations.”
About Foundever®
Foundever® is the next-generation service leader reinventing customer experience (CX). Our 130,000 people working across +45 countries partner with industry-leading brands to deliver integrated CX, digital operations and data solutions.
Each year we power 3.3 billion conversations in +60 languages to help more than 800 of the world’s top brands keep their promise in the moments that matter most. We simplify the complex CX landscape with scalable solutions that deliver seamless human experiences and solve real business and industry challenges. Using our people-led, technology-enabled and data-powered approach, we optimise and transform the customer and agent experience – changing the way things are done.
Discover more at foundever.com and connect with us on LinkedIn, Facebook, YouTube and Instagram.
Sources
KPMG – Unlocking the Transformative Power of Customer Experience: A Boardroom Imperative (2025)