Casablanca – March 4, 2025 – Foundever®, a global leader in the customer experience (CX) industry, with over 40 years’ experience in the field, is set to participate in GITEX Africa 2025, Africa’s largest technology exhibition, taking place from April 14 to 16 in Marrakech. This key event serves as a catalyst for innovation, digital transformation, and outsourcing in Africa.
A strategic presence in Africa
Through its participation in GITEX Africa 2025, Foundever reaffirms its commitment to advancing the CX sector across the continent. With deep expertise in outsourcing, digitalization, and artificial intelligence applied to customer service, Foundever is strategically positioning itself for growth and transformation. The company’s dual objective is to strengthen its footprint in the African market and engage with key industry players on emerging trends and technologies.
Cutting-edge innovations transforming customer experience
At GITEX Africa 2025, Foundever will showcase a portfolio of cutting-edge solutions aimed at transforming customer experience and meeting the evolving needs of businesses. Artificial intelligence and automation will be at the forefront, featuring advanced solutions that optimize customer interactions and elevate satisfaction. The omnichannel experience will also take center stage, ensuring seamless integration of digital channels, self-service, and hyper-personalization. In addition, Foundever will highlight its cloud solutions and data security technologies, providing businesses with reliable, high-performance CX capabilities. Advanced data analytics tools will play a pivotal role in continuously enhancing customer interactions and delivering more tailored services.
A strong commitment to talent development in Africa
The expansion of Foundever in Africa is driven by an inclusive strategy focused on training and local recruitment. The company aims to boost employability through comprehensive training and skills development programs. Furthermore, Foundever champions digital inclusion through ESG initiatives that foster Africa’s digital transformation. This sustainable approach places people at the heart of both customer experience challenges and technological progress.
A vision for Africa’s digital future
With a strong ambition to contribute to Africa’s digital transformation, Foundever is investing in solutions tailored to the needs of local businesses and the growing expectations of consumers. By expanding its market footprint and investments, the company is committed to shaping an ecosystem where technological innovation, customer-centricity, and local talent development drive CX excellence.
“Our participation in GITEX Africa 2025 reflects our commitment to supporting the continent’s digital transformation and redefining the customer experience through innovation,” says Reda Nejjar, Managing Director of Foundever in Morocco. “At Foundever, we leverage our expertise in artificial intelligence, automation, and omnichannel solutions to provide African businesses with high-performance CX solutions tailored to their needs.”
For more information, visit https://foundever.com/.
About Foundever®
Foundever® is a global leader in the customer experience (CX) industry. With 150,000 associates across the globe, we’re the team behind the best experiences for +800 of the world’s leading and digital-first brands. Our innovative CX solutions, technology and expertise are designed to support operational needs for our clients and deliver a seamless experience to customers in the moments that matter.
Supporting +9 million customer conversations every day in +60 languages across 45 countries, Foundever combines global strength and scale with the agile, entrepreneurial approach of our founder-led culture, enabling companies of all sizes and industries to transform their CX. Sitel Group and SYKES are now Foundever.
Get to know us at foundever.com and connect with us on LinkedIn, X, Facebook and Instagram.